Privacy Policy
Last Updated: June 18, 2026
This Privacy Policy applies to the mobile application SwimUp ("Game"), developed and published by PlayStepNow Games ("we", "us", or "our"). It describes how we collect, use, disclose, and safeguard your information when you use our mobile game.
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access or play the application.
1. Information Collection and Use
We do not collect any personally identifiable information (PII) directly from you. We do not require account registration, login, or any contact details to play SwimUp. However, the Game integrates third-party Software Development Kits (SDKs) that may collect data automatically to facilitate game operations, ad displays, and analytics.
The third-party service providers used by the Game may collect information used to identify your device. Below are the links to the privacy policies of the third-party service providers used by the Game:
- Google Play Services: Used for game achievements, leaderboard sync, and Android distribution. Google Privacy Policy
- Google AdMob: Used to display in-game ads (such as video ads to continue play). AdMob Privacy Policy
2. Types of Data Automatically Collected
The third-party SDKs mentioned above may automatically collect certain device-specific information, including:
- Device properties (such as model, operating system version, screen resolution).
- Unique device identifiers (such as Android Advertising ID, Apple IDFA).
- IP address and approximate coarse location (country/city level).
- In-game activity logs (such as level start/complete events, ad views, crashes).
3. How We Use Your Data
We and our service providers use the automatically collected information for the following purposes:
- Game Performance and Debugging: Monitoring crashes, resolving technical bugs, and improving game stability.
- Analytics: Understanding gameplay statistics, level difficulties, and player behavior to optimize features.
- Advertising: Delivering relevant, personalized, or non-personalized advertisements, and rewarding players for viewing ads (e.g., Watch Ad to Continue).
4. Data Sharing and Disclosure
We do not sell, trade, or transfer your personal data to outside parties. We only share information with third-party service providers (such as Google AdMob) to the extent necessary to display ads and analyze game statistics. These third parties are bound by strict confidentiality and data protection regulations.
5. Children's Privacy
Our Game is designed for a general audience, including children. We comply with the Children's Online Privacy Protection Act (COPPA) and General Data Protection Regulation (GDPR-K). We do not knowingly collect or request personal information from children under the age of 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately, and we will take necessary actions to delete it.
6. Data Security
We prioritize your data security. While no method of transmission over the internet or method of electronic storage is 100% secure, our service providers implement industry-standard administrative, technical, and physical security measures to protect device information from unauthorized access, loss, or misuse.
7. Data Deletion and Rights
Under regulations such as GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act), you have rights regarding your data:
- Gameplay Data: All levels, high scores, and local achievements are stored locally on your device. You can erase this data at any time by clearing the application storage or uninstalling the Game.
- Advertising IDs: You can reset or opt out of personalized ads tracking via your device settings (e.g., Google Ads Settings or Apple Tracking Settings).
8. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.
9. Contact Us
If you have any questions or suggestions about this Privacy Policy, please contact us at:
PlayStepNow Games
Email: support@playstepnow.com